Knowing how to catch a viewer’s eye is an extremely valuable skill when it comes to promoting a business online.
An interesting image is far more likely to draw attention than a well-worded sentence. Put together a gallery of different images with your business logo on them. You can then refer to this gallery when you need images for digital advertising.
Moving images are even more effective at drawing attention. For instance, GIFs and other animated-image file types have become popular in recent years, and ever-increasing internet speeds allow them to load quickly. Note that while you can use GIFs with AdWords (restrictions apply), animated images are more often seen in social media and blog posts.
Finally, there’s video, which doesn’t have to be a huge investment for your company. A small 10-second video, for example, can be used as an advertisement on YouTube, using TrueView. This service is how businesses get ads in front of those cat videos you’re trying to watch. You can do the same! Simply upload your video to your YouTube account and set up the advertising through AdWords.
Overall, when you’re looking at digital marketing options for your business, remember to mix it up.
Don’t just pick one way off this list and use it for the next year. Try them all and find out which ones get the best results. Keep track of performance data and run your own tests. Online success is dependent on looking at the numbers and tweaking your approach and content to get those numbers as high as possible. As always, if you don’t have the time to do all this yourself and want to enlist expert assistance, why not request a free digital strategy from the team at Zeald?