The BIC 4 Colours Grip has a translucent blue barrel with a grip, so fingers don’t get cramps while the ideas flow. Ideal for high-volume writing at the office, in a lecture, or when taking long notes. In 1970, French entrepreneur Marcel Bich introduced the BIC 4 Colours Original ballpoint, a pen that could change colour in a click without changing pens. Blue, black, red, green. It's easier to write, memorise, and organise notes with 4 colours. Ground-breaking then and legendary now, BIC fans around the world have been using the BIC 4 Colours pen for decades. Millions of BIC 4 Colours pens have been sold and they each hold a special place in someone's heart. For some it's their trusty pen, for others a tool of the trade, a sidekick for visionaries. Pupils and high school students can't take notes without it and some artists depend on it for inspiration. It's a cinch to spot this classic pen with the blue and white barrel, the unmistakable clicking buttons, convenient clip for attaching it to your notebook, and the signature white lanyard hole. A genuine BIC