Even if your business is entirely bricks and mortar, we strongly recommend you have a website. Among other benefits, it allows prospective customers to find you online. And with 92% of New Zealanders using the internet in some way to find local businesses, and over half using online sources to research products before buying, that’s a good thing.
This blog provides advice on how to maximise the opportunities Google offers in this area.
A website can also provide invaluable insights about visitors, which can help you increase your chances of turning them into customers. They can be affordable to set up, and there are a myriad of hosting platforms – such as WordPress – with template designs on offer, which help ensure your site looks professional and works well. This is important: you don’t want to repel visitors by having a poorly-designed site. This blog will help you to avoid this pitfall and other common website traps in which small businesses end up.
Building a strong online presence nowadays usually involves social media as well.
A successful Instagram or Facebook account can not only bring traffic to your website, it can also boost sales.
If you haven’t already, hone in on the social media platforms that are the best potential fit for your business and decide which of them you want your business on.
As outlined in this blog, for a small business, all that is required to succeed on social media is some time each month, a bit of imagination and a modest budget.