A website needs to be populated with content. If you’re paying a developer to build the website, then supplying your own content is going to save them time and reduce their costs to you. On the other hand, if you don’t have experience in developing online content, the DIY approach could do more harm than good. In this case, consider having your website text written by a copywriter, and images developed by a photographer or designer. Then you’ll know your business will be represented correctly online.
The type and amount of content you’ll need will depend on your business.
If you’re going to be running an e-commerce store, you’ll want high quality images and descriptions of every single product. You may even want photos from multiple angles and in any different colour options available.
For businesses that just want to generate leads from their website, things are a bit simpler. You’ll still want images of your business and its products or services, and related copy, but the focus will be on convincing people to make an enquiry. Things like customer testimonials are perfect for this, so you may want to consider giving your clients a call and asking them for a short quote, as well as their permission to use it online.
If you already run a physical business, you probably have logos available in a digital format. You’ll obviously want these on the website, so make sure you know where to find the files. If you’ve been considering a re-brand or logo change, now could be the perfect time to do it.