As you’ll have gathered by now, all this planning and set up takes time, on top of scheduling posts, creating content for them, and publishing and promoting them. But as I said in my previous blog:
Your current and future customers almost certainly use social media. Your competitors are likely to be there too, building awareness, attracting prospects, strengthening relationships with customers, and even making sales.
So I urge you to consider giving social media a go and dedicating time to it – especially on planning. I have always found that the better the plan, the easier the execution.
Finally, people often ask me questions like, “What metric should I set for reach or the number of likes?” My response is, as you might expect, “Experiment.” As I said above, this is a great way to set a benchmark for your initial metrics, specific to your unique audience. (Also, check how your competitors’ posts are performing and aim to better them.)
Experimentation is the best way to continue using social media too. Now go post, track, measure, evaluate, innovate and improve. And good luck!