Colgate Total Toothpaste. Clinically tested, it provides 24-hour antibacterial protection* and is 3x more effective at fighting a root cause** A multi-benefit toothpaste that helps strengthen, reharden and protect enamel to prevent erosion, and helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance. *2x daily (every 12 hours) brushing with 4 weeks of continued use. **Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months of continued use. ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums. ^^vs. a non-antibacterial fluoride toothpaste. †vs. regular fluoride toothpaste. New reformulation available from February 2025 We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle.