With Lux Soft Caress, revel in the feeling of irresistibly soft skin. Specially created with moisturising SilkEssence and delicate floral notes, to leave you skin silky soft and elegantly fragrant. The fragrance is composed by the world's best perfume experts. Indulge daily, add water to soap bar and form a rich lather. Since 1925, Lux has been bringing the best of beauty – and the pleasure that comes with it – to every woman in the world. Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars – from Elizabeth Taylor, Audrey Hepburn, Marilyn Monroe, to Ashwarya Rai, Katrina Kaif and Shu Qi -our alluring beauty treats delight women in more than 100 countries worldwide every day. Our product philosophy - It’s quite simple really: it’s all about pleasure. Lux is committed to creating indulgent skin treats women crave to provide an exceptional experience in and out of the shower. We aim to bring the best of beauty to every woman in the world. We infuse our products with fine fragrances crafted by the world’s best perfume experts. We craft amazing, state of the art textures, rich in indulgent ingredients, all designed to exceed consumer expectations. Lux is not just a soap that smells good, it’s a fine fragrance you can bathe in.