We believe you deserve a life that's free from tooth sensitivity. That's why helping you to get instant^ relief and lasting protection matters to us - because we're here to keep you smiling. How does Colgate Sensitive Pro-Relief Multi Protection toothpaste work? - It works by plugging the channels that lead to sensitive tooth nerves, to block the pain. - With regular use, it builds a long lasting protective barrier that acts like a seal against sensitivity. With regular brushing, Colgate Sensitive Pro-Relief Multi Protection toothpaste: - Fight Cavities - Remove Plaque - Promote Gum Health - Strengthen Enamel - Remove Surface Stains - Freshen Breath. Where does sensitive tooth pain come from? - Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre. - When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing teeth pain. For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily. Colgate Sensitive Pro-Relief Toothpaste is vegan, sugar free, gluten free and responsibly made* Pack Size: 110g For the relief of sensitive teeth. ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Do not swallow. Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor. Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists. ^After application as directed. *our products are made at Colgate-Palmolive facilities that are increasing energy and water efficiency, driving towards zero waste, striving for no workplace accidents, and adhering to ethical labor practices